Nyle Faridi - Digital Marketer & Media Producer

About me

NameNyle Faridi

ProfessionDigital Marketer & Media Producer

I'm Nyle Faridi, a digital marketer and media producer based in Southern Ontario, and willing to relocate.

For the past 4 years, I've been building my technical skills in brand design and media production while learning how the next generation consumes content. Currently studying Global Business and Digital Arts at the University of Waterloo, and finding my expertise in reaching target audiences using social media culture.

Experience

IndependentJan 2026 – Present

Founder / Digital Content Producer
Short-form content series averaging 40,000+ impressions per post, with a 1,400% increase in brands' targeted reach.
Al Safa FoodsMay – Aug 2025

Brand Marketing Intern
Produced 90+ promotional stills and reels; paid campaigns returned a 110% increase in reach.
Orphan Sponsorship ProgramSep 2024 – Sep 2025

Marketing Team Lead
Led campaigns that raised over $41,000 and sponsored 12 orphans with Human Appeal.
Youth of Milton AcademySep 2024 – Present

Youth Mentor
Mentor to 50+ students through lectures and mentorship discussion groups.
Undergraduate Students AssociationJan – Dec 2024

Marketing Team Vice President
Coordinated and promoted events with 1,000+ patrons across digital platforms.
UWaterloo Food ServicesDec 2022 – May 2023

Digital Marketing Lead
Built a social media presence reaching 30,000+ users and ran campaigns with hundreds of responses.

Education

University of WaterlooClass of 2026

Bachelor of Global Business and Digital Arts, Honours, Co-op

Location

Contact me

Notes

Where I'm going

22/01/2026As I near convocation,

January 22, 2026 at 11:35 AM

Where I'm going

As I near convocation, I'm maximizing my time to build my portfolio and network so I can soon show the world what I can do on a live and fast-paced creative team.

Short-form taught me how audiences discover and engage with content. Now I'm taking that understanding into higher production value projects that showcase my videography, production, directing, and storytelling skills.

Inspired by big names like Joe Sabia of Somehow Studios and the whole crew behind Condé Nast, I'm looking to ambitiously break into the creative production world and continue to share the stories that the next generation of digital culture consumes.

Contact me

Let's work together

Hiring, collaborating, or have a project in mind? Send me a message and I'll get back to you.

Or email NyleFar04@gmail.com · LinkedIn

Orphan Sponsorship Program

At the University of Waterloo's branch of the non-profit OSP, my work consisted of leading the digital marketing team in our efforts to raise funds, increase awareness, and build an overall social media presence in the university's community. Over 8 months, our campaigns helped raise over $41,000 and sponsor 12 orphans through Human Appeal. Along the way, I learned the difference between my usual reach, calling the audience to an offer/product, and the charity marketing CTA using Pathos as a foundational aspect.

Client

UW OSP

Year

2024

Project type

Social Media

$41,000+

raised for support in developing countries

12

orphans sponsored with Human Appeal

Next project

Jookie Daley

Breath of the Blue Moon

An interactive Digital Windows installation exploring Indigenous lunar teachings, reflection, and the shared rhythm between people and light. As the director of marketing on this project for the Stratford Lights-on Festival, I was challenged with bringing the atmosphere of the 13 moons from the Anishinaabe calendar to a modern aesthetic on our social media pages, attracting local audiences to learn more about our display. My goal was to take the mysticism of the Blue Moon to an aesthetic that is eye-catching, intriguing, and appealing to audiences beyond those who already pay attention to First Nations matters.

Client

Straford Lights-on Festival

Year

2025

Project type

Social Media

Next project

Al Safa Foods

In a world of endless scrolling, earning someone's attention for a brand is harder than ever. At Al Safa, I created and published promotional content that helped the brand show up in feeds across Canada and the United States. I produced 90+ promotional stills and reels, and my paid campaigns returned a 110% increase in reach. Whether it was designing graphics, editing reels, writing captions, or launching paid ads, I enjoyed the challenge of turning a simple message into something people would actually stop to engage with. More than anything, this experience taught me that digital marketing is equal parts creativity and experimentation. Every post is an opportunity to test an idea, learn from the results, and come back with something even better.

Client

Al Safa Foods

Year

2025

Project type

Social Media Marketing

110%

increase in reach from paid ads

90+

promotional stills & reels produced

Next project

Personal Brand Development

The goal was to use my ability of helping people tell their stories as a way to build a platform for myself in a scalable and marketable fashion. Using social media channels, I proved my skill of reaching targeted audiences by understanding the platforms' algorithms, content consumption culture, and short-form content "dos and don'ts". Since beginning this project, I've partnered with a number of brands like Wings Up, Hala, Chef on Call, Bamboo Housing, and more, as an independent contractor to assist in their social media marketing, and proving an increase in average reach by over 1400%. By building an image that is safe for brands to connect themselves with, I'm able to be discovered as someone they can trust to help them reach their target audiences. On these channels I deliberately keep the editing, length, and stimulation lean, because that is what this audience rewards. Even with training in more complex software like After Effects, the project taught me that reach comes from following your audience rather than trying to change them, a lesson I now bring to higher-production work.

Client

Myself

Year

2026

Project type

Recreational

40,000+

average impressions per post

1,400%

increase in brands' targeted reach

Next project

Nani's Gelato Menu

I noticed that Nani's Gelato in Milton displays their menu on TVs mounted behind the counter, but only uses them to display static images. On top of that, the images displayed do not follow their brand kit in the colours they use. Seeing this, I got to work on developing a motion graphic for their menu with the colours updated, as well as putting the TVs to use with animations. Designed entirely in After Effects and Photoshop, this project gave me a taste of what it is like creating high-value designs for real-world clients rather than short-form capcut edits for social media. With no brand assets provided, I rebuilt the logo and menu graphics from scratch to match their brand kit.

Client

Nani's Gelato

Year

2025

Project type

Freelance

Next project

Orphan Sponsorship Program

Jookie Daley

An interview-driven short documentary in which Jookie tells his own story, in his own words, of the journey that led him into homelessness and addiction, filmed with him in Waterloo's tent community. Made in one of my first digital media production classes, we built the visual style around his world: raw, gritty, and unpolished, so the focus stays on his voice. Beyond being a logistical challenge as a student, this project taught me more about storytelling than any other. It showed me the power of helping others share their stories and finding meaningful ways to bring those stories to life. I carry that lesson into every piece of multimedia I create, guided by the belief that media is at its best when it serves a story worth telling.

Client

Class project

Year

2024

Project type

Interview

Nyle Faridi — Digital Marketer & Media Producer